SEO Case Study
Medical Spa
Brought medical spa from 32 to roughly 180 monthly organic search visitors in 8 months—on a minimal budget
#3-#5
for “medspa” in Dunwoody, Georgia,
#5
“medspa Norcross, GA”
#5
“medspa brookhaven”
Brief
This is a medical spa in Atlanta, Georgia.
When they first contracted with us, they were getting about 30 visitors from organic search each month, all branded searches (people searching for them by name). They were getting no traffic at all for any of the services they provide.
The biggest challenge for this client was their budget—they had well under $1k/mo for marketing and they were competing in the 8th largest market in the US.
Rather than tell them it was going to be impossible, we devised a strategy that would potentially drive traffic given the budget they had.
Results
We executed a location page strategy for this client.
We built dedicated service pages, targeting a service area from which their customers would be willing to travel. This involves building, dedicated pages for cities surrounding Atlanta, each targeting keywords such as “Medspa + city” or “botox + city.”
While a $750 a month budget would never be enough to see results in 3 to 6 months in a market such as Atlanta, it was definitely possible for the smaller suburbs surrounding the city (note: our minimum SEO budget is now $950/mo).
As you can see in the chart above, they have seen a steady increase in traffic to all of these pages, bringing new clientele and recurring revenue.
