SEO Case Study
Scalp Micropigmentation
3x organic traffic with blog posts related to scalp micropigmentation
3x
Organic Traffic in 8 Months
3 Blogs
on Page 1 of Google and 3 at the Top of Page 2
35% Increase
in Contact Form Submissions
Brief
Our client, a scalp micropigmentation artist, was experiencing disappointing results in terms of website traffic and conversions. They had previously been working with another agency, but were failing to see the increase in leads and organic search traffic that they desired.
Upon reviewing their existing content, we determined that the blog posts were not aligned with the buyer’s journey and lacked the necessary optimization for effective search engine ranking.
To address these issues, our SEO team conducted thorough keyword research and identified the most promising terms to target in new blog posts. This strategic approach aimed to maximize traffic and attract high-quality leads.
Results
Our SEO efforts yielded significant results in a short timeframe. After implementing our new blog content strategy in November 2023, we successfully tripled the website’s monthly organic traffic within eight months, increasing it from approximately 150 clicks to 450 clicks per month.
These newly created blog posts have emerged as the top-performing pages on the entire website in terms of traffic. Out of the six blogs we produced, three are currently ranked on the first page of Google search results, while the remaining three are positioned at the top of the second page.
Over the same period of time, we saw a 35% increase in contact form submissions as well, showing that our blog posts were driving leads.
Notably, these blog posts are also featured in AI-generated answers at the top of search results, further enhancing our client’s online visibility.
