SEO Case Study
Plumbing
From 0 to 20 keywords ranking on Page 1 for Plumber
20
Priority Keywords on Page 1
35%
Increase in Organic Traffic
750
Clicks Per Month
Brief
Our client is a plumbing company serving Tucson and the surrounding towns, offering a full-suite of plumbing services. Although the website had recently undergone a design change when we took over, it lacked SEO optimization, particularly on their core service pages.
After identifying the need for entity optimization, our SEO analysts also found an opportunity to create location-specific pages for services like plumbing, emergency plumbing, and toilet repair.
We focused on optimizing their existing service pages and building high quality location pages to drive traffic in their target market. Additionally, we developed location-specific pages for each of these services, targeting the eight primary areas the client serves.
Results
Over the course of a year working with this client, we secured 20 keywords on Page 1 of Google, significantly improving their online visibility. This increase in keyword rankings led to a 35% boost in organic traffic, with the site now generating approximately 750 clicks per month.
