SEO Case Study

Home Care

Nurse Next Door Outranking Home Instead, Comfort Keepers in Weatherford TX

nurse next door case study

*white line indicates the beginning of our engagement, blue line is organic traffic


This client is a Nurse Next Door franchise with a territory in a small market outside Ft. Worth, TX.

Despite being a small market, they are competing against domains with tremendous authority, age, and link equity (see screenshot). They are also a brand new franchise that doesn’t have a massive budget to spend on outranking strong incumbents.


Within 6 months, we had this client at the top of the search results for everything we set our eyes on, despite the huge disadvantage in domain metrics. We accomplished this through our on-page optimization process (see here) and link building.

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