SEO Case Study

Plastic Surgeon

New Plastic Surgery Website 0 - 43k Monthly Visitors in 10 Mo.

plastic surgery SEO case study

*white line indicates the beginning of our engagement, blue line is organic traffic


visitors per month


for “BBL + city”


for “calf augmentation”


This was a new plastic surgery practice in a major market. No reviews, brand new website.

They needed consults and we delivered.

We executed a location page strategy, creating local pages for towns we wished to target through organic search, while also rewriting and optimizing the existing practice pages’ content.

We also began building links to specific practice pages with the goal of ranking them on page 1.

Finally, we also began writing articles for the website.

This client is in a major metropolitan market with a $3k/mo SEO budget.


As you can see from the screenshot above, within 6 months of the start of our engagement, traffic to the website exploded.

It is currently hovering between positions 2-3 for the surgeon’s signature service, BBL, and it is currently on page one for several other procedures, including facelift and abdominoplasty.



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