SEO Case Study

Med Spa

6 months of SEO work, client was happy with results and decided to stop. Still #1 over a year later.

SEO for medical weight loss. Example of clinic ranking #1.

*white line indicates the beginning of our engagement, blue line is organic traffic


for “botox west caldwell”


visitors per month searching for med spa treatments

4 Months

to see results


This client is a med spa in an affluent suburb in New Jersey (near the fictional home of Tony Soprano). Their med spa’s website did not rank anywhere in the organic results for any valuable keywords. This is a screenshot of the traffic estimates for this business according to 3rd party tool Ahrefs:

The client decided to dedicate the minimum budget we will work with to work on their SEO.


Within 4 months, they were ranking in the maps and the top result in their town and were content with the amount of business they were generating.

A few months later, they decided to stop spending money on marketing.

Almost a year and a half has passed and the website still has all of the rankings it had when we stopped work.

This is the advantage of investing in SEO—it does not go away when you stop investing in it, unlike every other marketing channel available to a med spa.

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