SEO Case Study
Med Spa
Growing traffic by 83% by focusing on entity optimizations
16%
Increase in Clicks to Cosmetic Injection-Related Keywords QoQ
#1
Ranking Service Page for “laser hair removal morristown nj”
83%
Increase In Traffic to Dermal Fillers Page
Brief
At the beginning of 2024, our client, a medical spa, approached Sagapixel seeking assistance to improve their online visibility and attract more patients. Due to a lack of SEO optimization, their website was struggling to rank in search results, leading to a significant decline in qualified leads and appointment bookings.
Upon reviewing the client’s website, our SEO team identified the need for comprehensive optimization of their service pages. The existing content was insufficient in providing potential patients with a clear understanding of the services offered and their benefits.
To address these issues, we implemented a strategic approach that involved entity optimization and targeted keyword selection. By optimizing the services pages to align with the search queries of their target audience, we aimed to build domain authority and foster trust among potential patients.
Results
Our SEO optimizations not only met our initial goals but also resulted in significant traffic growth to the client’s website.
For cosmetic injection related searches, we saw a 16% increase in traffic during Q2 compared to Q1 of 2024. This growth demonstrates the effectiveness of our on-page SEO efforts and increased engagement from potential clients.
The client’s dermal fillers service page experienced an impressive 83% increase in traffic from Q1 to Q2, directly attributable to our on-page entity optimizations.
In terms of search engine rankings, our SEO work has yielded substantial improvements. The client now ranks #1 for “laser hair removal morristown nj” and #3 for “b—x morristown nj” in the Google search results.
As we continue to implement our on-page SEO strategy, we anticipate sustained growth in traffic and further improvements in rankings for all of the client’s services.
