SEO Case Study

Junk Removal

We Placed this Client on Page 1 Throughout NJ

junk removal SEO case study

*white line indicates the beginning of our engagement, blue line is organic traffic


Increase in Organic Traffic


Towns in NJ Where Our Client is Now Ranking on Page 1

Top 5

For “Junk Removal NJ”


This client came to us after seeing little to no progress with other agencies.

Upon auditing the website, it was clear why this was the case.

To start, the website had hundreds of pages with identical copy. The agency had simply swapped out the name of the city and created new pages. It also added sections that talked about New Jersey in general, probably out of a belief that this would make the page more geographically-relevant (it doesn’t).

Additionally, the website had terrible internal linking. No breadcrumbs, with all 100+ location pages as orphan pages with no internal links.


We began working with them in February of 2021 and within 90 days, saw the website in the top 3 results for a number of different “service + location” searches, such as “junk removal NJ.”

This was the result of implementing a solid internal linking strategy where the body of each junk removal page contains links to the other pages, resulting in a cluster of content around junk removal. We also completely rewrote all of the content on the junk removal city pages, providing 100% unique content for each town.

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