SEO Case Study
Home Care
After a few months with the client, we were able to get over 8 keywords ranking on page 1.
8
Keywords ranking on page 1 of Google
2x
Traffic after 6 Months
#3
for Overnight Caregivers Massachusetts
Brief
Our client, a home care services provider operating in Massachusetts and Connecticut, faced challenges in achieving high search engine rankings for both statewide and individual city keywords within these competitive markets.
Upon analyzing their website, we identified a significant shortcoming in their location-based targeting strategy. The site was not effectively optimized to target specific locations within Massachusetts and Connecticut, hindering their ability to attract local clients.
Results
To address the lack of location-specific pages, we implemented a strategic approach that combined SEO optimization with efficient content creation. Instead of creating separate pages for 24-Hour Care and Overnight Care services, we developed a single page for each location, covering both services.
This approach allowed us to quickly target multiple keywords and secure rankings for both “24 Hour Care” and “Overnight Care” in Google search results.
In addition, we were also able to maximize this client’s budget by targeting multiple high-value keywords on one service page, meaning that we could expand our efforts into additional cities and towns in their target market.
