SEO Case Study
Home Care
500% increase in traffic to home care website in just 6 months.
500%
Increase in organic traffic
Page #1
for “home care + location” in 12 cities.
3x
Nearly 3x increase in impressions
Brief
Our client, a home care agency, sought our assistance to improve their online visibility and generate more leads through organic search.
Upon reviewing their website, our SEO team determined that the content was not optimized to effectively target the keywords being searched by potential home care clients in their local market. To address this, we identified relevant keywords to focus on for driving organic traffic to their key service pages.
Our strategy involved targeting keywords like “home care + location” for major municipalities within their service area. Additionally, we created dedicated pages for specific services such as 24-hour care, companion care, and respite care, aligning more closely with search intent.
Results
Our SEO team conducted thorough research to identify the largest cities within the client’s target market, enabling us to capture local search visibility.
Within just six months, we successfully secured page one rankings for 12 “Home Care + Location” keywords, including their primary market. Additionally, we achieved page one rankings for other service pages such as “24 Hour Home Care + Location,” “Respite Care + Location,” “Companion Care + Location,” and “Overnight Care + Location.”
The newly created location pages experienced a remarkable 5900% increase in traffic during the same six-month period. These pages also contributed significantly to the site’s overall 500% year-over-year increase in organic traffic.
Website traffic continues to grow steadily, with clicks increasing by 92% during the first two quarters of 2024, from 391 clicks to 752 clicks.
