SEO Case Study
Home Care
When comparing YoY data, we were able to get 13 keywords on page 1 and increase organic traffic by 741%
741%
Increase in Site Traffic
13
Keywords on Page 1
#1
Overnight Care Charlotte
Brief
The client is a home care agency in Charlotte, NC. While they saw decent average monthly organic traffic of around 150 clicks, they lacked Google rankings across their target service areas.
They also lacked any substantial optimization on their service pages and did not utilize location pages. The lack of location pages was seriously hindering their ability to get visibility for all of the areas they serve.
Results
After a few months of working on creating home care and overnight care location pages for key areas in the client’s market, we were able to get 13 of their keywords ranking on page 1 of Google.
With this increase in location pages ranking on page 1, the site saw a significant increase in organic traffic to the site compared to when we started with them. The month they started with us they got 37 clicks, which we’ve grown to 311 in July of 2024 — a 741% increase.
After creating these location pages, we have continuously optimized them, resulting in a 47% increase in clicks to their high priority service and location pages when comparing Q2 over Q1 of 2024.
