SEO Case Study
E-Commerce
E-Commerce company achieves a 26% increase in traffic and 12% growth in purchases.
86%
Increase in Organic Search Traffic
#1
Ranking on Page #1 for Key Product Queries
12%
Increase in Purchases from Q1 to Q2
Brief
Our client, an e-commerce retailer specializing in home appliances, approached Sagapixel seeking strategies to enhance their online sales. Despite maintaining both a direct-to-consumer online store and listings on third-party platforms, they were experiencing suboptimal sales on their e-commerce website.
To address this challenge, our SEO experts conducted a comprehensive analysis of their existing website. We identified key opportunities to drive increased traffic through the creation of informative blog content and the optimization of product pages.
Our goal was not only to attract more visitors but also to encourage longer engagement on the site in order to improve conversion rates.
Results
ur content-driven SEO strategy delivered substantial results across multiple metrics. Following the implementation of our recommendations, the client witnessed an 8.2% increase in total conversions during Q2 compared to Q1 of 2024. This growth encompassed increases in product additions to cart, checkout initiations, and completed transactions.
Furthermore, purchases rose by 12.25% over the same period. User retention saw a significant improvement of 1,102% from June 2023 to June 2024, and organic traffic increased by 85% during the same timeframe.
Through our SEO efforts, we successfully positioned our client’s website on the first page of Google search results for multiple relevant queries, including range hoods and dishwashers.
