SEO Case Study
Family Law
5x traffic in the first 2 years with the client, an additional 5x traffic increase in the past 2 years
#3
On Google for “Philadelphia Divorce Lawyer”
~4000
Increase in organic clicks
5
Keywords targeting Philadelphia on page 1
Brief
When we began working with this client in 2020, they had a few family law keywords close to ranking on page one in Philadelphia, but a majority of their blog content was not targeting the correct keywords to bring in the clientele that they desired.
Our SEO team found an opportunity to create highly targeted content that actually captured attention from relevant traffic that is more likely to convert. By dominating the local SERPs in the Family Law space, our client was able to see a valuable increase in both traffic and conversions.
Results
Over a 2 year period, we were able to 5x traffic to our client’s family law site with highly relevant blog traffic. But, this increase wasn’t just made of vanity traffic – users were actually converting.
During the same period, our client saw a 297% increase in phone call clicks and more than doubled contact form submissions on the site, showing the value that our informational blog content provides.
