SEO for contractors
Search engine optimization for construction companies that need results.
SEO that gets leads for contractors
Most contractors and know that high rankings on Google will get them loads of internet leads, but the whole thing seems to be so confusing.
We get it. You’re an expert contractor not a digital marketing manager.
That’s what our job is.
We’re a no-BS SEO company that has the reputation and the reviews to back up the talk. We deliver SEO for all types of home improve contractors, including roofers, electricians, basement waterproofing, and more. You name it, we’re doing SEO for it.
We’ll help to find the best approach to SEO for your market and construction company’s business goals. What towns in your area are you trying to get business from? Which of your services do you want to focus on?
Trying to finally get away from paying companies like Home Advisor and Angie’s List for leads that never seem to pan out?
Let’s get started. There’s no reason to wait.
Local SEO for contractors
SEO for contractors is largely local SEO. This means it is essential to optimize your Google My Business (GMB) listing, as well as create optimized content for the areas you serve.
Optimizing your construction company’s GMB listing involves generating a compelling business description, ensuring all the categories are set correctly, adding geotagged images to the listing (preferably of home projects you’ve completed), and establishing a consistent “NAP.”
“NAP” stands for name, address, phone number and it is an important part of doing SEO for contractors.
NAP consistency is used by Google to establish confidence in the information they deliver to users in the search results. The last thing they want to do is for the local three pack map results to consist of contractors that moved 6 months ago.
An essential part of establishing NAP consistency is creating local citations, as well as industry citations. We’ll get your construction company listed on a number of important directories, which will serve to increase Google’s confidence in the NAP information they have for you. In turn, this will increase the likelihood of your business ranking in the local search results.
What SEO for contractors involves
The first, and most important step, is a technical SEO audit of your website. If Google can’t access your website, it’s not going to rank well in the search results.
Once your technical SEO audit is complete and we’ve fixed any issues, we’ll do a competitive analysis. Curious about what other contractors are doing to increase their search rank? So are we.
We’ll learn what SEO practices are working for other construction companies and contractors in your local market and combine what we learn with what is working for our current contractor SEO clients.
We may learn that we need to add pages to your website. Maybe we’ll need to do some off-page SEO, such as link building. Whatever route we take, it will be informed by what is working in your local market and you’ll be informed of everything ever step of the way.
Our contractor SEO services
The first step is to have our technical SEO ensure your website is fully-optimized and accessible to Google. We take steps including:
- Our technical SEOs will start by ensuring your site is fast to load.
- A full technical audit to find and address any indexing issues that are preventing your site from being indexed by Google.
- Optimization of your crawl budget and ensuring Google isn’t indexing pages it shouldn’t be even crawling