Frank Olivo

Frank Olivo is the founder of Sagapixel. He writes on a number of topics related to digital marketing, but focuses mostly on SEO.

How to Get Schema Markup on Your WordPress Site Without Plugins

Table of Contents

So I’ve been getting a lot of questions lately about structured data and Schema in particular, and this video’s going to show you how you can start implementing big boy Schema and not relying solely on plug-ins so that you have your structured data on your WordPress website. So let’s check it out.

The Structured Data Tool I Use

The tool that I typically use is on If you just Google Schema markup generator, I believe that this is one of the first results that pops up. All you’re going to be doing is generating, filling out fields using this tool and then just taking the code and putting it on the page that you want to place it on. So I know that we don’t have any Schema markup on this page for this blog, so we’re actually going to, I’m going to copy the name of the blog here, and we’re going to go down to Select a Markup.

Get Features into the SERP with Schema

Now some of these are going to allow us to have a lot more features on the search engine results page, like if you’ve seen for example stars and things like reviews and even dollar signs to indicate the price of a website, this is how you’re going to be able to implement that on your site.

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Adding The Data

So, since this is actually a product review I’m going to go down to product, click on product name. I’m not going to leave in this title, get that out of there, and then really just follow the instructions from here on out.

We’re going to take the URL, actually that’s the image URL, so we’re going to go over here and click on that. And then from here I’ll actually be able to get the image. Brand is Focusrite. If I want to put in, the Focusrite ISA220 is a channel strip, EQ compressor and [inaudible 00:02:19]. Okay, we’re going to go down here, going to add in the, so we don’t really have any sort of offers, so I’m just going to put in the review now so I think I put it like over here.

Review’s name, I’m going to give this a 4.8, put a date of the review. This is an old review. This site is really, really old. This is probably May of 2015. Okay? I have all of the important information here. I’m now going to take this script that’s been generated. I’m going to go back to WordPress. Now I have this set to the visual editor right now. It’s not going to work. I can’t put it there.

But if I click over to text, all that I’m going to have to do after this is paste it right there, update, and there is structured data on my page now. If I click through to the front end, it will not have affected anything at all, and the site or the structured data is good to go.

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