5 Questions Every Lawyer Asks About Marketing a Law Firm You are an expert when it comes to the law, but law school didn’t prepare
law firm seo specialists
The SEO company
top-ranking law firms hire.
You know those law firms that seem to get endless numbers of leads thanks to the SEO they’ve done?
They’re our clients. Why aren’t you?
We are a SEO agency with with a team dedicated to SEO for lawyers. We offer services ranging from consulting to full-service SEO. Whether you have a specific issue you need assistance with or you simply want to get your site to start driving intakes, we can help you.
No Long-Term Contracts
Our performance keeps our clients, not our agreements.
SEO Consultants that Specialize in Attorney SEO
Some businesses just need some guidance with their SEO efforts. Need a fresh set of eyes to check your SEO? Our consultants can help you.
Keyword Research, Content Creation, Linkbuilding, and SEO Strategy
Whether you simply need a partner to help you handle specific SEO tasks such as keyword research or you want a full-service SEO campaign, we can help you.
What Is SEO?
We know—there's so much conflicting information out there.
You’ll talk to one SEO agency that swears by what they do, then talk to another one that says the exact opposite thing is what works. This is largely because Google now relies on an AI-driven, constantly evolving algorithm that changes in real time to user behavior.
Many SEO shops are still engaging in practices that stopped working years ago and can possibly result in a website being penalized. Others have adapted their practices in response to the changes in the industry, engaging in SEO practices that are likely to result in long-term gains for a typical law firm.
Perform Keyword Research
Keyword research is not about deciding whether to use the word “attorney” vs. “lawyer.”
Its purpose is to uncover keywords related to your area of practice that can drive client leads and engagement with your site. For example, someone searching for “legal separation process in philadelphia” needs a family law attorney just as much as someone searching for a “divorce lawyer.”
We’ll uncover these terms so we can later optimize for them.
Create Throrough, Engaging Content
Once we’ve identified the keywords and topics people are searching for, we create blogs and videos about those topics.
During the keyword research phase, we will have identified related topics that we will be sure to cover, indicating to Google that your post covers the topic thoroughly.
We will also be sure to include images and formatting that make people want to stay and read what we’ve produced.
Promote Your Content
If no one knows about your post, it’s going to take a lot longer for anyone to ever find it.
We’ll reach out to blogs that would potentially be interested in what we’ve produced. We’ll promote it on social media. We’ll shoot it out to your email list.
Once your post starts earning links, it will begin driving quality signals that will not only help your post to rank, but that will help your entire website.
SEO Strategies to Help Your Law Firm in the Long Term
Google’s entire business model depends on being able to deliver the most relevant, accurate results to people that are looking for stuff online. They also have some of the smartest minds in the world developing algorithms to help it accomplish this. With every update Google gets better at delivering improved search results.
As long as we and our clients are delivering valuable content that helps people to find what they are looking for, Google will continue to show our websites in the search engine results.
As long as we develop an online footprint that reflects the quality of your practice, your law firm’s webite will continue to rank.
Law Firm SEO Articles
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SEO Gets Your Firm in Front of Clients Looking For Representation
When was the last time you bought anything without researching it first? Today, sites like Yelp help us decide the best place to go for a burger and fries. And Wirecutter gives us all the relevant information we need before deciding which products to purchase. So when it comes to legal services, it seems unreasonable to believe that people wouldn’t be conducting their own in-depth research. Today people are quickly and easily exploring all options before making any decisions. By utilizing SEO and content strategy correctly your clients can feel more informed and in control of their purchasing power.
Is Your SEO Delivering Results?
Many SEO agencies can talk the talk, but are they actually generating new clients? When it comes to writing SEO and content, law firms need to be handled differently than other industries. So while your agency may have a proven track record for increasing traffic metrics, it doesn’t help your business if they’re not bringing in prospective clients.
Beware of Vanity Metrics Like CTR and Pageviews
Maybe your registered users increased, or your downloads and raw pageviews grew. But these numbers can be easily manipulated and they often do not correlate to numbers that really matter. If the agency you chose started strong but ultimately flatlined, it could be due to their lack of expertise in more than one discipline. A well-rounded team is essential not only to sustain and grow your business but ultimately to save your law firm from wasting time and money. You want a team that can cover market strategy, conversion optimization, UX and content strategy in addition to technical SEO and social media.
A team that works in-house is also important. When agencies outsource work, it can come off disjointed. Your law firm can greatly benefit from an in-house team that has been carefully assembled, as opposed to generalists assigned to handle your account. You want a team of people that are confident in their respective area that can build a long-term strategy.
A Slow Death By Cookie Cutter Contracts
Many of the large legal-focused SEO companies save costs by reproducing strategy and content for their clients who are often in the same geographic region. Which means your firm could be caught overpaying for work that is doesn’t differentiate them from the competition in their area. The ways in which potential clients engage with your content is constantly changing. Which is why getting caught in a long-term contract can mean a slow death for your firm. If your strategy isn’t able to pivot and shift with your clients, the results could be detrimental for your firm. But if your large legal-focused company knows they’ve got you locked in, the could start charging you for tasks that are necessary to keep your strategy relevant.
Is Your Law Firm SEO Agency Working With Your Competition?
There is a lot to be hesitant about when it comes to choosing agencies. Working with your competitors shouldn’t be one of them. It seems like common sense but it makes sense to ask if your potential agency is working with your competition. It also makes sense to do your research. You want your agency to be taking market share away from your competition, not parsing out which law firm gets what, or constantly wondering how much your competition is paying.
Clients are not likely to stumble upon your services. It takes real effort and strategy in this highly competitive market. The money you spend is wasted if no one can find your website. And clients are much less likely to click your page if they have to scroll past your competition’s awards before reaching your site. A full-service marketing strategy means that your agency can take care of finding clients so you can focus on what matters: your practice.