healthcare seo
& web design

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When patients turn to Google for healthcare, they'll find you.

Google has become an essential part of healthcare today. It has transformed the way patients inform themselves about their health as well as the way they choose healthcare providers.
Just take a look at 5-year trend of searches for “doctors near me”

If you are not being found online, you’re losing patients every day.

We work with healthcare providers ranging in size from small home healthcare providers, to local physicians, to large hospital systems. Whether you need a redesign of your website or you simply need patients to start finding you when they search online, we can help grow your organization.

What is search engine optimization (SEO)?

SEO is the practice of :

  • Ensuring Google can crawl, understand, and index your website
  • Creating content that answers the questions your patients have about your area of expertise
  • Earning the search engine’s trust by establishing a track record of providing value to internet users while earning links from other websites

The key to successful SEO is to create a robust online presence for your medical practice, hospital, or in-home senior care business.

This could include securing guest contributor opportunities for your business on blogs and news websites. It will almost certainly involve writing blogs covering topics that you have a chance to rank highly for and that could potentially drive patients to your website.

All-in-all, successful SEO is measurable, with an easily calculated ROI, and long-lasting.

What does a typical SEO campaign look like?

Website Audit

SEO only works if Google is able to crawl and index your website.

Has your sitemap been submitted to Google? Has the crawler been able to fetch and render all of your pages? Are there any on-page optimizations that are missing?

Competitive Analysis

It is important to know what your competitors have done and what seems to have worked.

We’ll begin your campaign with an analysis of your competitors’ content and linkbuilding strategies to uncover opportunities for your website.

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SEO content writers

on-site seo

The first step is to have our technical SEO ensure your website is fully-optimized and accessible to Google. We take steps including:

  • Our technical SEOs will start by ensuring your site is fast to load.
  • A full technical audit to find and address any indexing issues that are preventing your site from being indexed by Google.
  • Optimization of your crawl budget and ensuring Google isn’t indexing pages it shouldn’t be even crawling

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Accessibility and Website Performance

Your website will never rank highly on Google if its crawlers are unable to crawl it.

Many of the chiropractor websites we inherit from local web designers have technical issues that are holding the website back from ranking highly. To begin:

  • Our in-house website designers will start by ensuring your site is fast to load.
  • A full technical audit to find and address any indexing issues that are preventing your site from being indexed by Google.
  • Optimization of your crawl budget and ensuring Google isn’t indexing pages it shouldn’t be even crawling

Link Building

Links are critical when doing SEO for a chiropractor.

Every time a website links to your practice’s website, it is considered to be a “vote of confidence” to Google’s ranking algorithm.

Think of it like this: would Chiro.org link to the website of some fly-by-night operation? Naturally, it wouldn’t.

We work to earn these sorts of links to your website, creating the trust signals that will increase the likelihood of your practice showing up in the top results in the towns you serve.

Content & Blog Writing

Websites will not link to you unless there’s a reason to.

We may write content for your chiropractic practice’s website, creating linkable assets that are worthy of earning links passively.

We may write guest posts for health and fitness blogs, earning links back to your site and driving the trust signals your website needs to rank highly.

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