What is Google My Business Messaging?
Google My Business Messaging allows a mobile user to text your business from the local 3-pack or knowledge panel result for your business.
First, Why Did Google Roll Out “Google My Business Messaging?”
People want to get information through short text messages and they prefer to not have to go through email to do so.
Think about it; instant messaging has been a regular part of our lives for a good 20 years. I vividly remember every kid at Rutgers using AOL instant messenger as a freshman in college in 1997; that means that today’s freshman were -2 when instant messaging first caught on, so the only surprising part of this decision is that it didn’t happen 5 years ago. People are accustomed to being able to send a text message, Facebook chat message, Whatsapp, Skype, or Slack message and be able to receive a response quickly. With this feature, a potential client that doesn’t feel like calling your business can now get a response to his or her query through a quick text message.
Is This An Instant Messaging or Chat Feature?
Not exactly. This is a feature that allows you to send a text message to a business. As a matter of fact, desktop users do not even see it in the results for your business, only mobile users do.
How Do I Set It Up?
Log into business.google.com and go to where it says “turn on messaging.”
You will have a code verification that you will have to enter, after which you will see this screen:
Click on “done” and you are all set up.
Is This a Game Changer?
Personally, I don’t think so. As a matter of fact, I think that calling it a “chat” is a bit of a stretch; this is simply an application of a feature that has long existed for Adwords. When a visitor is able to send you a message without actually leaving the SERP, then it will be more appropriate to refer to this feature as a chat. For now, this is a texting feature.