SEO starts with taking care of the technical partIn this post, I’m going to walk you through the technical elements that we take care of when doing SEO for a new website and that you can absolutely do yourself.
YOUR SITE MUST BE MOBILE-FRIENDLYYour new website is mobile-friendly, right? If it is not, you are probably working with a site that will not best serve about 50%-75% of the people searching for businesses like yours on smartphones. Even if you do manage to rank the website well, it will be for nothing if it doesn’t get you any new customers. You can remedy this very easily by installing a responsive WordPress theme on your site. “Responsive” means that the site will readjust the placement of the images and text according to the size of the screen that it is displaying on. This means that it will be mobile and tablet-friendly and it will be able to use more of the real estate on a larger computer monitor.
YOUR SITE MUST BE FASTThere are a lot of options for checking the speed of your site, but I’m going to recommend Google PageSpeed Insights. Type the URL of your website into the tool and Google will tell you what you need to do in order to improve the speed of your site. There are common issues that can be addressed with any number of free plugins, the most common being:
Images that haven’t been optimizedThe dimensions of the images on your site are much larger than they need to be. Compress them and your site will look the same, yet have to download much less information
No browser cachingAllows a browser to store a local version of some of the info that the site delivers, allowing it to load more quickly
YOU MUST HAVE A METHOD FOR ADJUSTING TITLE TAGS AND META DESCRIPTIONS
You are going to need a method of adjusting the text in the image above. This can be done with a plugin like Yoast SEO or by doing it manually, but it needs to be done and you’ll have to figure out how you intend to handle this critical part of your SEO strategy.