PPC Services For Orthodontists
Many people believe a successful Google Ads campaign comes down to how much money you throw at it.
However, at Sagapixel, we know that successful PPC services for orthodontists require rigorous testing, hands-on experience, and active Google Ads account monitoring.
Grow Your Orthodontic Practice Fast With PPC Management Services
Sagapixel is a certified Google Partner specializing in active, responsive, ROI-driven PPC management services. While SEO, organic social media, and other types of more traditional marketing channels usually take several months to see results, a well-designed PPC campaign can drive leads to your orthodontics practice overnight.
If your orthodontic practice is struggling to bring in new patients, having trouble getting an effective return on ad spend (ROAS), or struggling to create campaigns and run PPC ads, Sagapixel may be able to help your practice with our PPC services for orthodontists.
After managing tens of millions of dollars in ad spend, setting up thousands of effective Google Ads campaigns, building up massive data sets, and driving qualified leads and more traffic to our clients, we know that PPC will not work with a “set it and forget it” approach.
Instead, we take a data-driven, scientific approach to everything we do—from split-testing ads and landing pages to using data from split-testing to actively tweak and improve your campaigns in real-time, securing real-time results.
Field-Tested Pay-Per-Click Management for Orthodontists
What does our PPC campaign management look like? Here are some of the many essential tasks we regularly perform to deliver impressive results for orthodontic practices.
- Conversion rate optimization through regular split-testing of landing page design and copy.
- Determining the search intent(s) behind keywords and queries—is a person only looking for information, or are they looking for an orthodontist?
- Maximizing your ad spend by actively identifying and adding negative keywords to prevent irrelevant clicks.
- Extensive audience monitoring, segmentation, and targeting to help us lower the cost per acquisition, secure more revenue, and improve the impact of your PPC advertising campaigns.
- Optimization of automated and manual bidding
- Adjustment of keyword match types
- Proactive keyword research
- Quality score optimization
- Testing of various pay-per-click ad campaign formats (paid search, Smart Campaigns, Performance Max Campaigns, etc.)
ROI-Driven PPC Results You Can Measure
Sagapixel is a digital marketing agency that doesn’t hide behind industry jargon or complicated charts when delivering our PPC ad campaign results to our orthodontic clients.
We’re proud of our work and want your orthodontic practice to understand the value we’re providing. Before we begin working together, we’ll take the time to learn which numbers you care about and deliver them in a format you prefer as often as you’d like.
Our PPC specialists use a Google Data Studio dashboard that is uniquely customized to track the pay-per-click data you need to grow your orthodontic business and generate the results you care about in an easy-to-understand format.
Plus, we proactively monitor all ad campaigns and report and respond to any issues as they happen, so you are never left wasting money due to an issue on Google’s end.
Past Results
Click to view past case studies
Law Firm
#13 to #1 “Workers’ Comp Lawyer” in Top 5 U.S. Market—w/ a $1200 budget
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Liposuction Clinic – 83 to 4000 Visitors/mo in 6 Months
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Telemedicine Website: 150 – 34,000 Monthly Visitors in 6 Months
Plastic Surgeon
New Plastic Surgery Website 0 – 43k Monthly Visitors in 10 Mo.
Plastic Surgeon
700% Increase in Traffic for Plastic Surgeon
Healthcare
0-38k Monthly Visitors for Telemedicine
Manufacturing
6x Increase in Traffic for LED Manufacturer
Sagapixel Offers Active, Responsive Orthodontist PPC Services
A/B Ad Testing
Any successful PPC strategy split-tests ads against each other—we’re no different.
- What calls-to-action get people clicking on your pay-per-click ads?
- What tweaks to ad copy seem to help your PPC ads get more impressions and a higher CTR?
- How do adjustments to the ads improve your Ad Quality Score?
Consistent Reporting You Understand
Sagapixel never hides behind industry jargon. When communicating our orthodontic PPC campaign results to you, we ensure you understand what we did, why we did it, and the results. We’re proud of the value we bring to our pay-per-click clients and want to share our successes with you.
Plus, our digital marketing services are completely transparent. You’ll have full access to your project management planner and timesheets, so you’ll know exactly what we did, when we did it, and for how long.
Negative Keywords
The keywords you’re not bidding on are just as important as those you bid on. If you appear in irrelevant searches for certain keywords, it’s our business to identify those negative keywords and blocklist them in your pay-per-click campaign. Sagapixel’s keyword research is comprehensive and extensive.
Optimization of Landing Pages
Sure, potential patients might click on your ad, but if your landing page is poorly designed and not optimized for conversion, then you’ve just wasted that ad marketing budget.
- We have in-house content strategists, copywriters, and web designers who are adept at conversion-oriented web copy and design.
- Plus, we split-test our ad copy and designs to discover what ads perform well among your target audience.
HIPPA-Compliant Orthodontic Ads Retargeting
Prospective patients may shop around online before making a final decision on an orthodontist. While Google Ads does not allow advertisers to retarget visitors to healthcare-related services, social media platforms such as Facebook and Instagram have no such limitations. There We’ll make sure you retarget those visitors with targeted PPC ads.
- Adjust your pay-per-click ad bids to get in front of people that have already been on your website and are likely considering your orthodontic services.
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