PPC Case Study
Senior living
$23 Average Cost Per Conversion for Senior Living.
$7
cost per conversion during our best month
$23
average cost per conversion
7%
average conversion rate
Brief
We began working with this luxury independent senior living community in January of 2020. Before working with us, their cost per conversion (in this case, phone calls and contact form submissions) was ~$100.
Results
From Q1 of 2021 to the time of writing this report, the cost per conversion for this account has remained below $20. The conversion rate for this account usually lands around 6%, but it has had months where it has increased to its peak of 15% (May of 2023).
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