PPC Case Study
Liposuction
$51 Cost Per Conversion For Liposuction
$51
Cost Per Conversion For Liposuction
73
Conversions From Less Than 5k Ad Spend
15%
Average Click-Through Rate
Brief
This is a new plastic surgery and medical spa practice based in Florida. Recently, they expanded their offerings to include cosmetic body surgeries such as liposuction and fat transfer. With no existing client base or reviews to provide social proof for their plastic surgery services, client acquisition was their top priority.
Results
We launched ads in the first week of August 2023, leveraging our master negative keyword list to minimize unnecessary spending and maximize campaign efficiency.
Performance Highlights:
- First week: Achieved a cost per lead of ~$63, establishing a solid baseline for campaign performance.
- Best cost per lead: Reduced to ~$32, reflecting the impact of ongoing optimizations.
These results highlight the effectiveness of precise keyword strategies and optimized ad campaigns for new businesses looking to establish a foothold in competitive markets.
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