PPC Case Study
Liposuction
$24-$50 Liposuction Leads for Clinic in TX
$50
Cost Per Lead on Google Ads
$24
Cost Per Lead On FB/IG Ads
170
Leads on an $8600 ad spend
Brief
This client came to us in August 2024 after leaving another agency because their lead flow had almost entirely dried up. We needed to start fresh with a brand new Google Ads account since the other agency refused to relinquish the account to our client. This allowed us to create a new campaign based on our past work and using our negative keyword list. The negative keyword list alone helped the account mitigate a significant chunk of unnecessary spending, which usually keeps the cost per lead below $100.
Results
Within the first month and a half of starting the campaign, we achieved a $50 cost per lead through Google Ads (contact form submissions and phone calls).
We also created a campaign through Facebook designed to reach our target audience in the greater Houston area. From September 1st to October 31st, the campaign drove 50 form submissions at a cost per lead of $24.
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