PPC Case Study

Addiction Treatment

Brand new addiction treatment center with an average customer lifetime value of $32k

addiction treatment ppc campaign with a $388 cost per conversion


Brand new medically-assisted addiction treatment center in a top-5 market in the US.

The center needed Google Ads work; a failure to deliver patients would likely result in the failure of the enterprise.

We deployed our typical approach to Google Ads: run a Performance Max campaign alongside a Responsive Search campaign that benefited from our typical optimizations (3-hr blocks for the ad schedule, audience observations, etc.)

Our campaigns targeted people searching for general addiction treatment, as well as treatments using specific medications. We also ran an Intensive Outpatient Program campaign.


The Responsive Search ads outperformed the Performance Max campaign, resulting in an average cost per conversion of $388.

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