PPC Case Study
Addiction Treatment
Brand new addiction treatment center with an average customer lifetime value of $32k
Brief
Brand new medically-assisted addiction treatment center in a top-5 market in the US.
The center needed Google Ads work; a failure to deliver patients would likely result in the failure of the enterprise.
We deployed our typical approach to Google Ads: run a Performance Max campaign alongside a Responsive Search campaign that benefited from our typical optimizations (3-hr blocks for the ad schedule, audience observations, etc.)
Our campaigns targeted people searching for general addiction treatment, as well as treatments using specific medications. We also ran an Intensive Outpatient Program campaign.
Results
The Responsive Search ads outperformed the Performance Max campaign, resulting in an average cost per conversion of $388.
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