If your med spa isn’t using email sequences to bring clients back in the door, you’re missing out on serious revenue. In this post, we’re breaking down the three must-have email sequences that can turn your CRM into a steady stream of bookings.
Here’s the truth: most Med Spas have a goldmine of contacts sitting in their CRM—but barely touch it. If you’re only sending occasional promotions or newsletters, you’re just scratching the surface of what’s possible.
At Sagapixel, we’ve helped dozens of Med Spa owners turn underused CRMs into powerful booking engines by setting up the right email sequences. These aren’t just nice to have—they’re essential if you want to drive repeat business and stop leaving money on the table.
If you’d like to learn more about email sequences that every Med Spa needs to increase their bookings, schedule a call with Sagapixel today. We’re a digital marketing agency for med spas that has a deep understanding of what works and what doesn’t for businesses like yours.
Email Sequence #1: The Cross-Sell Sequence
Let’s talk about one of the easiest ways to increase repeat bookings—cross-selling. Every service you offer has a natural next step. Someone who came in for Botox? They might be the perfect candidate for microneedling in a few months. A client who loved their Hydrafacial? They may be ready to level up with a chemical peel.
The key is to educate your clients on these complementary services—ideally with short videos that live on your Instagram or YouTube. These should highlight the benefits, show real results, and offer a peek behind the scenes with quick demos or before-and-after shots.
Then, you build the email sequence:
- Two months after their Botox appointment, they get an email introducing microneedling with a link to your Instagram reel.
- Six weeks later, another email hits their inbox with a new angle or benefit.
- Four weeks after that, another message keeps the momentum going.
This isn’t a one-and-done strategy—it’s a drip campaign designed to educate, inspire, and keep your Med Spa top of mind.
There’s no one-size-fits-all approach to email sequencing. I’m sure that you are capable of doing this yourself, but if you’d like some assistance, be sure to reach out to our marketing specialists at Sagapixel.
Email Sequence #2: The “We Haven’t Seen You in a While” Sequence
Sometimes clients drift away—it happens. But that doesn’t mean they’re gone for good.
That’s where your “We Haven’t Seen You in a While” sequence comes in. This is your chance to re-engage past clients who haven’t booked in 6 to 12 months and remind them why they chose your Med Spa in the first place.
- At month 6, send a friendly check-in with a personalized offer or limited-time incentive.
- At month 9, follow up with another message—maybe highlighting a new service or showcasing recent transformations.
- By month 12, give them a compelling reason to return, whether that’s a birthday perk, loyalty reward, or new treatment they haven’t tried yet.
The goal? Win back those clients who may have tried somewhere else and didn’t get the same experience or results. This sequence keeps your brand top of mind and gives them a nudge to come back.
Email Sequence #3: Your Evergreen Offers
Your Med Spa doesn’t just need marketing—it needs magnetic offers that inspire clients to enthusiastically share with their friends and family. We’re talking about using technology to generate meaningful word-of-mouth connections.
Think strategically clever tactics: bring-a-friend specials that feel more like an insider’s secret, giveaways that spark social media engagement, and irresistible deals on your most sought-after cosmetic services. These aren’t just promotions—they’re conversation sparkers.
The real magic happens when you weave these email sequences together with compelling video content, typically showcased on your Instagram or YouTube channel. Your goal? Educate, excite, and thoughtfully expand your follower base—because every new follower is another potential email list connection waiting to happen.
Take Your Med Spa Marketing to the Next Level with Sagapixel
If you want to maximize bookings and keep customers coming back, implementing the right email sequencing strategy is just the beginning. At Sagapixel, we specialize in helping Med Spas turn their CRMs into powerful revenue-generating tools, ensuring that every lead and past client stays engaged and ready to book their next appointment.
Schedule a call with Sagapixel today to optimize your email marketing and grow your Med Spa. You can also check out our full video series on Med Spa marketing to learn more strategies that will drive consistent bookings.
