What is NAP in SEO? If you spend any amount of time in SEO forums or Facebook groups, you’ll see the acronym NAP thrown around a lot—but what is it? In local SEO, NAP stands for “name, address, and phone number.” Maintaining a consistent NAP is an essential part of local SEO; a consistent NAP … Read more What is NAP in SEO? Why Is It Important in Local SEO in Particular?
Google Local Pack Statistics 2020 It comes as no surprise that millions of consumers are searching for local services on Google every day. What can be a bit of a surprise is the volume of local searches that are performed and the impact that local SEO has on small businesses. In this article, I’m going … Read more 18 Local SEO Stats That Will Blow You Away
Yext Can Be Worth It for Large Businesses; Not So Much for Smaller Ones For a local business with just a few locations that aren’t going to be moving any time soon, Yext makes very little sense. However, a large company like McDonald’s that needs a solution to manage hundreds of locations that may move, … Read more Is Yext Worth the Cost? Is it a Scam?
25 years ago, HVAC marketing largely consisted of advertising in the Yellow Pages and sending postcards in the mail. Those days are long gone, but you probably know that already. This article is going to share what is working in 2020 in HVAC marketing—as well as what isn’t working. We’ve spent the last 10 years … Read more HVAC Marketing Strategies that Work
If I Had to Choose Between Ahrefs and Majestic, Which Would I Pick? I have not found a tool that handles as many SEO tasks as well as Ahrefs, but it is more expensive than Majestic. If all that you need is a tool to check backlinks, you can save some money by using Majestic. … Read more Ahrefs vs. Majestic SEO – A Review After 3 Years Using Both
These metrics should always be considered rough estimates, not steadfast rules. The generally accepted SEO tool metrics that are considered “good” depend on the niche, but for local websites, the following numbers are often cited by SEOs as acceptable: Ahrefs – DR of 20+ Majestic – TF of 20+, with a TF/CF ratio of at … Read more What Is A Good TF? DR? DA?
7 Invaluable Steps to Marketing a Construction Business Online. Here’s the list: Build a responsive website Include calls-to-action, contact forms, and click-to-dials on every page of the site Make sure that your title tags and headlines include the geographic areas you serve Claim and verify your Google My Business and Bing Places listings Claim your … Read more 7 Invaluable Steps to Marketing a Construction Business Online