Law Firm Advertising… Right now you may be looking into advertising your law firm and you’re feeling overwhelmed with options. This post is going to help you to identify the marketing channels that are most likely to give you the results you want while taking into consideration your area of practice and the clients you … Read moreLaw Firm Advertising – The Basics to Getting Clients Online
The 7 Surefire Steps to Successful Law Firm Marketing Running a successful law firm has two elements: client acquisition and client fulfillment. Fortunately, law schools only teach you the client fulfillment part—you probably learned little or next to nothing about client acquisition. There is no point in knowing how to practice law if you don’t … Read moreThe 7 Surefire Steps to Successful Law Firm Marketing
Does Using “Lawyer” vs. “Attorney” Impact Your SEO Efforts? Long gone are the days of having to feed Google exact match keywords. Through machine learning, including RankBrain and natural language processing (NLP), the search engine knows what people want when they enter a query. That said, user intent may change based on whether they are … Read more“Lawyer” vs. “Attorney” For Your Website’s SEO
5 Questions Every Lawyer Asks About Marketing a Law Firm You are an expert when it comes to the law, but law school didn’t prepare you for one of the most essential parts of running a successful practice: marketing. Over the last decade of helping law firms to grow their practices, we’ve heard the same … Read moreThe Top 5 Questions Every Lawyer Asks About Marketing a Law Firm
Clients Will See Your Avvo Rating Any attorney that engages in any sort of online marketing knows Avvo. It is the preeminent lawyer review site and one of the most visited lawyer directories. Just as Yelp can make or break a restaurant’s reputation, client reviews on Avvo can do the same. It is critical for … Read moreHow to Increase Your Avvo Rating to 10/10
How Much Does an Average Law Firm Spend on Marketing? Experts recommend dedicating anywhere from 2% to 18% of a business’s gross revenue to marketing, but according to a 2018 report by the Legal Marketing Association, law firms allocate an average of 6.7% of revenue to marketing. While it is typical for a firm to … Read moreHow Much Should I Spend on Marketing My Law Firm?
Are SEO Gigs on Fiverr Any Good? I Spent Some Money to Find Out. Even after Penguin, I still see websites using terrible, utterly spammy SEO approaches that are actually helping them to rank. Every month, especially when there is news of “volatility” in the SERPs, I expect to see these guys crash and burn … Read moreAre SEO Gigs on Fiverr Any Good? I Spent Some Money to Find Out.